The short version
The calculators run entirely in your browser — the amounts, incomes and loan figures you type are never sent to our servers and never stored by us. We use Google Analytics to understand aggregate usage, and Google AdSense to show advertising. If you write to us to be matched with a financial planner, your message goes to our email and is shared only with the planner we match you to.
What we collect, and what we don’t
AtFinance has no accounts, no sign-up, and no forms that post to our servers. Calculator inputs stay on your device. What we do receive: standard aggregate analytics (pages visited, approximate location at city level, device type) via Google Analytics 4, and anything you choose to email us. We do not collect your name, phone number, PAN, income or financial details unless you send them to us yourself.
Cookies, analytics and advertising
We use Google Analytics 4, which sets cookies to distinguish visitors and measure usage in aggregate. We use Google AdSense to serve ads: third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to show you ads based on your visits to this site and elsewhere on the internet. You can opt out of personalised advertising at Google Ads Settings, and learn more about how Google uses data at policies.google.com. You can also opt out of some third-party advertising cookies at aboutads.info.
Planner Match requests
If you request a planner match, the details you provide (the decision, your city, your contact, and anything you add) reach us by email at hello@atfinance.cc. We use them for one purpose: matching you with a SEBI-registered, fee-only planner. We share them with the matched planner and no one else, we don’t add you to marketing lists, and you can ask us to delete your request at any time by writing to the same address.
Data sharing and selling
We do not sell, rent or trade personal information. Beyond the Google services described above (analytics and advertising) and the planner-match sharing you explicitly request, your data goes nowhere.
Your choices and rights
You can use the entire site with cookies blocked — every calculator works without them. You can opt out of ad personalisation via the links above, use your browser’s tracking protections, and email hello@atfinance.cc to access or delete anything you have sent us.
Changes and contact
If this policy changes, the date at the top changes with it. Questions: hello@atfinance.cc. See also how AtFinance makes money and how our numbers are sourced.